Job Description
Marketing Manager - KFC LA&C Responsible for driving and executing marketing strategies and plans for the LA&C Franchise Business Unit. Provides support to franchise organizations to build brand presence and achieve sales growth, revenue, and profit targets.
Organization supported: KFC, Latin America & Caribbean Franchise Business Unit (1950+ restaurants).
Job scope: 37 countries, 50+ Franchise Partners.
This position will be based in Fort Lauderdale, Florida. Travel Required 40% (International & Domestic)
Job Functions - Develop and recommend marketing objectives, strategies, budgets and plans designed to achieve growth, revenue, and profit targets, including detailed marketing plans featuring advertising, promotion, product mix, pricing, expenditure, etc. Provide input to strategic planning process, periodic review, and update of strategic plans.Create the Consumer Insights agenda, routines and flow into business decision-making.
- Be a strategic leader for our brand planning as well as the cross-functional marketing team by overseeing the design, implementation, and insight generation for all respective primary research.
- Provide appropriate stakeholders with timely and insightful analyses.
- Ensure execution of the approved marketing plan and calendar in Regions.
- Report on sales/marketing performance against budget and forecast.
- Consult and approve advertising and sales promotion activities and material. Monitor and evaluate Agency(s) performance, and recommend changes as appropriate.
- Consult and liaise with franchise organizations to enable effective execution and maximization of marketing/sales programs. Oversee marketing support for field activities designed to achieve sales and profit objectives. Ensure that all marketing activities comply with local legislative requirements (trademark protection, trade practices, etc).
- Interact with all departments and franchise organizations to develop consumer insight driven business solutions, including test markets for major new product ideas. Develop POP and TV to support marketing calendars.
- Support cross functional teams working on new concepts, concept layers, day parts, and major new product development including timeline and budget management. Provide specific recommendations on new products, line extensions, packaging changes, etc.
- Adopt best practices from within the region and around the world in order to grow the business.
- Other Duties as required
Working Relationships The person in this position will interact with other functions within the Latin America & Caribbean team (Operations, Development, Supply Chain, R&D/QA, Human Resources, and Finance) as well as agencies (Advertising, market research, sales promotions media planning/buying - creativity, technical advice), media, attorneys (Trademark) marketing, and cross-functional teams and Yum! Marketing executives. This position is a key influencer of Franchise Owners and Marketing counterparts.
Knowledge And Skill Required - Bachelor’s degree in Marketing, Advertising, or Business. MBA required.
- Minimum 5-8 years of overall business experience, with at least 3 years in Marketing of a consumer products company. Experience with brand, product, and digital management. QSR experience preferred. Previous business and cultural experience in Latin America and Caribbean highly regarded.
- Experience in all facets of marketing management (sales forecasting, advertising, sales promotion, product development, pricing, market research, and media planning/buying etc., with emphasis on TV advertising).
- Excellent project and budget management skills with ability to handle multiple projects simultaneously. Strong analytical skills with experience analyzing and interpreting moderately complex data.
- Experience in corporate and/or strategic planning is preferred.
- Excellent teamwork, interpersonal skills and ability to build team environment in order to achieve revenue, profit, and growth targets.
- Strong leadership, communications, influencing, and negotiation skills.
- Bilingual (English and Spanish) Required
- Portuguese Preferred.
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.
More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.
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