Job Description
POSITION PURPOSE : The Marketing/Sales Representative is responsible for generating business from referral sources to meet agency growth and revenue goals.
BENEFITS : Hourly pay plus commissions. Paid Time off.
PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS: The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned periodically as necessitated by business demands.
- Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).
- Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.
- Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.
- Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.
- Develop new and ongoing referral relationships with targeted accounts identified in the marketing plan to increase referrals and achieve business growth goals.
- Accurately generate required reports and documentation of sales activity within designated timelines.
- Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.
- Utilize company resources to ensure an appropriate return on investment.
- Develop the marketing plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.
- Effectively communicate with the agency team and referral sources.
- Maintain regular and predictable attendance.
- Perform other functions as deemed appropriate by the management team.
- Maintain absolute confidentiality of all information pertaining to employees, clients and clients’ family members.
REQUIRED JOB KNOWLEDGE AND SKILLS : - Associates Degree in Marketing, Business Management or Communications preferred.
- Minimum of one year experience in the private duty homecare industry preferred.
- Experience with public speaking with demonstrated presentation skills.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software.
- Basic understand of digital marketing: Social Media, SEO, and PPC.
- Demonstrate ability to work well with a team.
- Results-oriented.
- Ability to form relationships and maintain rapport with referral sources.
- Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.
- Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
- Work independently with minimal direction and/or supervision.
- Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.
- Ability to lawfully work in the U.S.
Job Tags
Hourly pay, Work at office, Local area,