Job Description
Job Purpose: The Digital Marketing Manager is responsible for setting the digital strategy, leading the digital media function, and managing the integration between digital and traditional advertising. The Manager will focus on enhancing the guest experience, fostering a positive and engaging environment for Team Members and driving revenue in alignment with Sycuan mission and goals.
(All responsibilities must be completed within all policies, procedures, rules & regulations set forth by Sycuan and the Gaming Commission)
Job Duties And Responsibilities: (Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)
- Develops and manages the strategy and implementation of digital marketing efforts of both
casino and golf resort properties by ensuring brand development, website traffic growth, website UI, development of brand strategy, and statistics systems as well as managing, guiding, training and leading digital marketing staff.
- Maintains effective and creative use of social media by identifying new on-line social media outlets, cultivating new on-line communities, interacting via posts in real time with players and fans in branded on-line communities, and monitoring sites to ensure on-line brand integrity and messaging consistency across multiple networks.
- Develops on-line communications for internal and external consumption and dissemination by developing, writing, directing and producing a variety of audio/visual demonstrations, presentations and e-newsletters, collaborating with various departments to identify relevant topics and proper messaging, liaising between celebrity endorsers and media to leverage additional value from these strategic partnerships, incorporating team member participation when appropriate, collaborating with the Creative Services Department staff on the technical production and editing phases of on-line communication projects, and modifying the company website when requested as needed.
- Conducts database marketing and segmentation initiatives by data mining guests on an individual level, personalizing content and offers through digital channels, including MySycuan portal, e-mail, website, and social media.
- Establishes a stylish, creative “digital voice” by writing and posting professional, clever and witty communications designed for varied on-line audiences, participating in on-line conversations, answering questions, offering solutions, mediating conversations, and creating original content for feeds designed to spark discussions and enhance viral distribution of content on various social networking sites.
- Prepares and manages budgets to optimize efficient use of funds and evaluates feasibility and ROI of opportunities and KPIs, and provides analysis and recommendations based on findings to the Marketing Manager Director of Marketing.
- Identifies interactive marketing growth opportunities by staying up-to-date on the latest trends in interactive marketing, researching blogs and channels for relevancy and trend identification, monitoring the on-line presence and customer perceptions of market competitors, utilizing measurement tools and analysis to identify growth opportunities.
- Ensures optimization and oversees SEO & PPC initiatives by maintaining a high-ranking presence online, running lead on all digital advertising, marketing efforts, and email database strategies, working with third party digital agencies to identify and cultivate segmentation for targetability, and making necessary adjustments based on results.
- Develops team members by training staff, monitoring team member performance, conducting performance appraisals, providing counseling, guidance, and corrective action as needed, and generating appropriate data-base transactions and paperwork.
- Hires qualified personnel by communicating staffing needs and advertising requirements to Human Resources, and interviewing and selecting most qualified applicants.
Job Specifications: Education and Experience:
Essential: - Bachelor's Degree in Marketing, Communications, Journalism, Public Relations or related field or related experience
- 3 years of professional experience working with social media to include Facebook, Twitter, Yelp, Instagram, SnapChat, LinkedIn, Pinterest, YouTube, Google+, Flickr, forums, blogs, etc.
- Hands-on experience in a professional setting working in public relations, creative writing or related field
Desirable: - Creative Audio/Visual production experience
- Knowledge of San Diego area/lifestyle
- Casino, Entertainment, Sports, and/or hospitality marketing experience
- Experience with key words and meta tags
Essential: Skills and Knowledge:
- Strong creative writing ability for various audiences on different platforms
- Ability to identify and analyze data and make sound recommendations
- Ability to work in a fast-paced environment with a variety of professional levels and meet deadlines
- Ability to prioritize and perform multiple tasks and assignments
- Ability to initiate and/or follow verbal directives and written directions
- Ability to interact effectively with guests, vendors and team members
- Ability to communicate effectively in the English language
- Ability to complete forms, documents and written reports
- Ability to maintain file systems
- Ability to maintain professionalism and composure
- Ability to accept constructive criticism
- Ability to appear for work on time
- Ability to work in a smoking environment
- Working knowledge of MS Word, PowerPoint and Excel
- Schedule flexibility to occasionally work evenings, weekends and offsite as required
Desirable: - Working knowledge of copy translation procedures
- Working knowledge of Adobe Creative Suite and other video editing software
- Bi-lingual (English/Spanish)
Supervisory/Managerial Accountability: Direct: Digital Marketing Project Manager, Digital Marketing Specialist
Indirect: Communications Manager, Media Manager, Graphic Designers,
Promotions & Events Coordinator, Marketing & Communications Coordinator, Copy Writer
Job Tags
Weekend work, Afternoon shift,