Job Description

The role aim:

Lead PepsiCo Beverages business in Georgia and Armenia for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realisation. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones.

As a member of a diverse BCCA Beverages Franchise team you:

• learn a lot
• can make the difference
• advance your career

The role in Franchise will give you an opportunity to:

• Build a General Manager mindset through End to End thinking
• Own business relationships and build Win-Win solutions with our bottlers
• Demonstrate a strategic approach to business development
• Build deep expertise on our Franchise system

Key responsibilities:

• Build strategic direction for Beverages Category in Georgia and Armenia (Category, Portfolio, growth / profitability triggers);
• Develop long-term joint business plans (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.
• Define an annual calendar for the Beverages; lead Marketing initiatives
• Develop Category Brands communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR)
• Develop and drive Innovation Agenda
• Develop and monitor Annual Commercial Operating plan in terms of annual targets (Volume, Value, Market Share), tracking its execution, develop commercial actions to achieve or close gaps
• Manage Advertising and Marketing budget (A&M) driving its efficiency
• Collaborate with PepsiCo internal team and the bottler’s Marketing and Commercial teams to achieve the above objectives.

Candidate profile:

• Higher education preferably in business administration or related field
• 4+ years of professional experience in brand, category management, product and brand development, ATL and BTL activities planning and execution preferably in FMCG field
• Fluent in English
• Strong business acumen and commercial understanding, savviness in financial analysis (revenue management and P&L)
• Strong leadership and influencing skills, ability to navigate and influence within diverse matrix structures
• A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.
• Good analytical and problem solving skills.

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