Job Description
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Paid Search Program Manager to help us do extraordinary things.
Apple Retail is looking for a search engine marketing professional to join our worldwide team of digital marketers. The successful candidate will help manage the Search Marketing program, with a focus on our Paid Search and Shopping programs across the Americas (US, Canada, Latin America). Our team is responsible for driving sales of all of the iconic products available at Apple.com and in our stores, as well as driving awareness around Apple’s Retail programs and value propositions across the region.
Description
Our team owns the conception, planning, and execution of Paid Search marketing campaigns that drive a significant portion of Apple’s traffic and revenue. We know that Paid Search presence is a critical extension of Apple’s marketing - and needs to be at the same level of quality as how we design our products. We work with many key partners across the Apple organization, including Brand, Product Marketing, Analytics, Legal, and Finance.
The Americas Paid Search Program Manager will:
- Provide hands-on management of Americas search engine marketing program, from planning to tactical execution (set up, launch, tracking) of Search and Shopping (PLA) campaigns across Google and Bing.
- Track cost, traffic and revenue performance against weekly and quarterly goals, and optimize to improve value based on performance
- Evaluate opportunities against financial goals and brand fit, testing as appropriate.
- Stay ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
Minimum Qualifications
- Minimum 4-7+ years experience managing Paid Search / SEM programs
- An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
- Proficiency in Microsoft Excel
- Ability to work well independently as well as part of a cohesive, high-performing team
Key Qualifications
Preferred Qualifications
- Bachelor’s Degree
- Google Ads certification and experience with Bing Ads
- Marin, Adobe, Doubleclick, SA360 or Kenshoo bid management system experience
- In-house management of Search Marketing and/or e-Commerce experience is a plus
- Attention to detail with strong organizational and time management / prioritization skills
- Experience managing and optimizing product feeds
- Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.
- Spanish, Portuguese or French language skills not required, but would be helpful
Education & Experience
Additional Requirements
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Our team owns the conception, planning, and execution of Paid Search marketing campaigns that drive a significant portion of Apple’s traffic and revenue. We know that Paid Search presence is a critical extension of Apple’s marketing - and needs to be at the same level of quality as how we design our products. We work with many key partners across the Apple organization, including Brand, Product Marketing, Analytics, Legal, and Finance.
The Americas Paid Search Program Manager will:
- Provide hands-on management of Americas search engine marketing program, from planning to tactical execution (set up, launch, tracking) of Search and Shopping (PLA) campaigns across Google and Bing.
- Track cost, traffic and revenue performance against weekly and quarterly goals, and optimize to improve value based on performance
- Evaluate opportunities against financial goals and brand fit, testing as appropriate.
- Stay ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
Job Tags
Worldwide, Relocation,